Randolph J.

Randolph J. Hernandez

I’m Randy. I’m a brand

BUILDER ENHANCER | STRATEGIST

Multi-faceted Senior Designer & Creative Strategist with 12 collective years of marketing, design and brand agency experience. Key collaborator in a broad range of campaign initiatives and brand building. Seasoned designer and asset production manager with strong web and app development experience. Capable of leading creatives in team-driven environments with the ability to translate client needs into clear brand objectives. Efficiency in overseeing timelines, budgets and deliverables across multiple departments and projects. History of cultivating loyal and professional relationships with both client and third party members. I am a super-powered creative hybrid.

  • Creative Strategist
    6 years
  • Art Director
    3 years
  • Digital Designer
    15 Years
  • Web Developer
    6 years

BRAND FACTORY

  • All
  • Ads
  • App Dev
  • Campaign
  • Collateral
  • Direction
  • Environments
  • Identity
  • Packaging
  • Web
  • Trade Shows and Environments
    Trade Shows and Environments
  • Trade Ads / Datasheets / EMailers /
    Trade Ads / Datasheets / EMailers /
  • Global Sports Apparel & Eyewear
    Global Sports Apparel & Eyewear
  • Cycling, Fishing & Rowing Equipment
    Cycling, Fishing & Rowing Equipment
  • One-for-One Apparel Company
    One-for-One Apparel Company
  • Avocado Production & Distribution
    Avocado Production & Distribution
  • Advanced Wellness and Stress Reducing Therapy
    Advanced Wellness and Stress Reducing Therapy
  • Theological Seminary Collegate Program
    Theological Seminary Collegate Program
  • Professional Haircare & Related Brands
    Professional Haircare & Related Brands
  • Remembrance Letters Time Capsule Service
    Remembrance Letters Time Capsule Service
  • Fine BBQ Sauces
    Fine BBQ Sauces
  • Eyelash Extension Boutique - San Diego
    Eyelash Extension Boutique - San Diego
  • Philanthropic Group Buying Platform
    Philanthropic Group Buying Platform
  • Enjoy Mens Product Line - Concept
    Enjoy Mens Product Line - Concept
  • Tony Horton Life - Fitness & Skincare
    Tony Horton Life - Fitness & Skincare
  • HBL Holistic Haircare
    HBL Holistic Haircare
  • Conceptual App Development
    Conceptual App Development

Art Direction

Brand Development
100%
Brand Management
100%
Campaign Development
80%
Creative Messaging
85%
Project Management
85%

 

Web Development

HTML
100%
CSS
100%
JavaScript
50%
Responsive Design
90%
UI & UX
85%
Bootstrap
85%
Sass
80%
Wire Framing
75%
WordPress
100%
Magento
75%

 

Design

Print
100%
Web
100%
Creative Offset
100%
Brand Collaterals
100%
Brand Development
100%
Packaging
90%

PROUDLY EMPLOYED

DIRECTOR DEVELOPER | DESIGNER
USP, LLC. & AFFILIATED BRANDS

ENJOY Haircare | HBL Haircare | Health Beauty Life | Formula 18 | Colure Haircare

  • Art Director
    Brand Collaterals and Campaigning
  • Developer
    Brand Websites and Social Media
  • Designer
    Print, Packaging, Digital Media
  • Creative Direction in new development, product launches, promotional campaigns and social media
  • Front End development and management of E-commerce and brand websites
  • Design and production for all brand collaterals print and online
  • Key collaborator in new product campaign initiatives
  • Design and production for product packaging and POP
  • Key collaborator in social media campaign initiatives
  • Collaboration and management of creative assets with multiple departments
  • Cultivate and maintained outside vendor relations
  • Direction in product and brand photo-shoots

ACHIEVEMENTS: 6 month re-design and development for existing brand site to responsive, commerce driven, article based layout via WordPress CMS using bootstrap and SASS toolkits. Conceptual designer for mobile based, community building, social and professional services platform – wire-framed, directed and styled web-based working prototypes.

VOODOOBEAN DIGITAL DESIGN - DBA

Brand Development & Creative Services

  • Creative Director
    Development, Strategies, Management
  • Web & Online
    Site Building, Ecommerce, Social Media
  • Digital Designer
    Cross Media Collaterals, Packaging
  • Brand identity development and strategies
  • Cross Media & Touch Point Campaigning
  • Social Media Engagement Strategies
  • Creative Copywriting & Messaging
  • PR and Launch Events Planning
  • New Product & Rebranding Initiatives
  • Identity Development & Brand Guidelines
  • Packaging and POP Design
  • Corporate Training Kits
  • Magazine, Catalog and Manual Production
  • Sales/Media Kits and Collaterals
  • Trade Show Environments
  • Web Development – E-commerce/Service/Brochure
  • Eblasts & Newsletter Templates

PAST CLIENTS: Oakley | Revo | Arnett | Shimano | Toms | West Pak Avocado | Biolase | Turner Group | Tony Horton | Knox Theological Seminary | Blink Lash Boutique | Life Vessel | Lived In Images | Harry Soo BBQ

HORIZON MARKETING

B2B Boutique Marketing Agency

  • Department Lead
    Asset & Vendor Management
  • Senior Designer
    Branding, Collaterals and Trade Show
  • Web Developer
    Site Development
  • Brand Identity Creative Development
  • Sales/Media Kits and Datasheets
  • Web Development – Micro-sites and Landing Pages
  • Trade Pub Design, Copywriting and Messaging
  • Trade Show Environment Direction and Production
  • Vendor and 3rd party Outsourcing and Management
  • Managed print schedules and deliverables
  • Maintained Publication Assets and Schedules
  • Trade Show set-up and Materials Delivery
  • Catalog and Manual Production
LAK ADVERTISING

Variable Data Print & Advertising Agency

  • Senior Designer
    Variable Data Casino Collaterals
  • Lead Web Developer
    Site Development
  • Creative Offset Collateral Designer
  • Digital Designer for Touch-point Campaigns
  • Creative Direction on Variable Data Initiatives
  • Designed and Developed Company’s First Online Presence
  • Collaborator on Specialty Event Collaterals Direction
  • Coordinated with in-house Production and Bindery on Specialty Projects
  • Streamline Design Procedures for Variable-data Production
Resumé

Need a logo? A site? Collateral kit? Let’s chat!