Eat More Plants
Purple Carrot doesn’t care what you eat. So long as you eat more plants! A plant-based food delivery service sharing the space with players including Blue Apron, Hello Fresh, Fresh and Easy, it believes in delivering chef curated, health-conscious, delicious meals directly to your door.
Initiative
Purple Carrots weekly rotating menu offered a series of unique breakfast, snack and dinner options every single week. Contained within each box delivery was a full-color, 24 page booklet stuffed with cooking tips, menus and instructions for weekly offerings as well as additional pre-packaged ‘Plantry’ products from their ever growing plant-based partnerships. Weekly menu’s were offered up to 4 weeks in advance to online subscribers whom were notified from on a constant cadence of E-comms and social media conversations.
Role
- Creative Team Production Manager
- Department Lead in Cross Functional Communications
- Time and Asset Project Management
- Process Loop Architect and Facilitator
- Outside Resource manager
Deliverables
- Weekly menu book publication
- E-Comms assets
- Product photography
- Web Asset deliverables