Project Management – R•BrandCreative

Blenders Eyewear http://rbrandcreative.com/wp-content/uploads/2023/10/Gallery-Thumb-Blenders.jpg 980 650 Witchdoc Witchdoc http://2.gravatar.com/avatar/eb397817cf11f18519eec8c8c8e5c465?s=96&d=mm&r=g October 14, 2023 November 9, 2023

Blenders Eyewear

Witchdoc

Forward Motion in Bold Speed //

Blenders is an aggressively growing lifestyle eyewear brand birthed in sun-drenched Pacific Beach, California in 2013. Their definitive styles have graced the faces of iconic industry personalities including Snoop Dog, Max Verstappen, the Buttery Bros and Deion ‘Coach Prime’ Sanders.

360 Campaigns

Through a traditional 360º marketing strategy, this small but mighty team has produced a staggering 22 new product campaign launches in 2023 alone, while collaborating with active apparel brands, social influencers and sports icons to produce exclusive, limited edition collections available both online and in 6 retail stores across the country.

Role

Creative Production Manager
High Level Project Manager
Digital Content Producer for photo and video
Point Person for third party resources
Agile, multi-disciplined team member

Deliverables

Print collaterals for Retail outlets
Social Media and E-Comms
Product focused and campaign Video Production
Studio Product, Lifestyle and Campaign Photography
Asset Archive Management

Purple Carrot http://rbrandcreative.com/wp-content/uploads/2023/10/Gallery-Thumb-Purple-Carrot.jpg 980 650 Witchdoc Witchdoc http://2.gravatar.com/avatar/eb397817cf11f18519eec8c8c8e5c465?s=96&d=mm&r=g February 14, 2023 October 15, 2023

Purple Carrot

Witchdoc

Eat More Plants

Purple Carrot doesn’t care what you eat. So long as you eat more plants! A plant-based food delivery service sharing the space with players including Blue Apron, Hello Fresh, Fresh and Easy, it believes in delivering chef curated, health-conscious, delicious meals directly to your door.

Initiative

Purple Carrots weekly rotating menu offered a series of unique breakfast, snack and dinner options every single week. Contained within each box delivery was a full-color, 24 page booklet stuffed with cooking tips, menus and instructions for weekly offerings as well as additional pre-packaged ‘Plantry’ products from their ever growing plant-based partnerships. Weekly menu’s were offered up to 4 weeks in advance to online subscribers whom were notified from on a constant cadence of E-comms and social media conversations.

Role

Creative Team Production Manager
Department Lead in Cross Functional Communications
Time and Asset Project Management
Process Loop Architect and Facilitator
Outside Resource manager

Deliverables

Weekly menu book publication
E-Comms assets
Product photography
Web Asset deliverables