Collateral & Brand Design

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Oakley

Objective

Support the brands marketing and education pillars with collateral design and production for course training programs and sales sheets.

Services

  • Collateral Design
  • Multi-language Versioning
  • Art Direction
  • Asset Production

Deliverables

  • Printed Sales Collaterals
  • Brand Ambassador Learning Kits
  • Internal Collateral Assets
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TOMS

Objective

TOMS was looking to produce an in-depth training kit for brand ambassadors and store managers to lead onboarding activities for new sales staff. Target goals were to be engaging, interactive, educational and fun. Incentivizing product awards for employee with highest activity scores.

Services

  • Course Design
  • Activity Roadmapping
  • Art Direction
  • Collateral Design
  • Production Planning
  • Brand Management

Deliverables

  • Modular Binder System
  • Duel-track Training Booklet
  • Fan Cards
  • Field Notes Book
  • Learners Guides
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Shimano

Objective

Quarterly update to distributor base on new products, events and services.

Services

  • Collateral Design
  • Format Conversion
  • Email Communication Design
  • Manual Design + Page Layout

Deliverables

  • Subscriber newsletter
  • New product brochure
  • Floor Guide booklet
  • POP floor signage
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Enjoy Haircare

Objective

Enjoy needed to translate their quarterly lifestyle publication into a scaleable, online product driven digital experience. Partnering with a mid-size team of web developers, copywriters, social media strategist, Art Director and digital marketing strategist, we built engagement platforms for primary and all sister brands for the company.

Services

Supported and directed design team in the production of collaterals, websites, packaging, promotions and education materials for all channels both print and digital media.

  • Art Direction
  • Project Management
  • Asset Branding + Design
  • Packaging Design
  • Production + Fulfillment
  • Creative Copy
  • Web Development

Deliverables

  • Identity Branding
  • Website Development
  • In-Story POP Signage
  • Marketing Collaterals
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Eufora

Objective

Eufora’s pillar service of education for the salon professional was in need of an overhaul. ‘Live Your Art’ launched a new track of academy classes with a series of courses both in-person and online. To promote classes and offer methods for attendance a comprehensive body of print and digital collaterals were needed.

Services

  • Art Direction
  • Collateral Design
  • Presentation Design
  • Web Development

Deliverables

  • Identity Branding
  • Website Development
  • In-Story POP Signage
  • Marketing Collaterals
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Spott.com

Objective

This new start-up, with a group buying business model offering a philanthropic incentive for it’s subscribers. A new corporate brand was necessary to utilize for an official launch of services and community support. Cultivation of strong partnerships with local merchants and charities was key for building engagement and overall success.

Services

Built and managed a mid-size team that included content creators, social strategist, web developer, programers, marketing strategist and graphic designer.

  • Creative Direction
  • Project Management
  • Brand Audit
  • User Profiles
  • Logo Design
  • Brand Voice
  • Campaign Roadmapping
  • Website Development
  • Event Planning
  • Social Media Strategy

Deliverables

  • Creative Brand Book
  • Group Buying Website
  • Social Media Assets
  • Marketing Kit
  • Event Signage
  • Collateral Materials
  • Community Outreach
  • Apparel and Promotional Items
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The Savage Leader

Objective

Group Sixty launched its sister project, The Savage Leader with the first volume of personal and business leadership books – The Savage Leader. The campaign encompassed social media channels, a Podcast Series, self-guided marketing collaterals and promotional items on how to become a Savage Leader from the Inside Out.

Services

  • Brand Design + Direction
  • Collateral Design
  • Digital + Print Asset Production

Deliverables

  • Logo and Iconography
  • Book Cover Design
  • Promotional Bookmark Design
  • Collateral Workbooks
  • Motivational Calendar
  • Digital and Interactive PDF Assets
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Blink

Objective

Local beauty boutique of 3 years needed a rebranding from the ground up. New products and services were introduced and they wanted to leverage the opportunity to reface the brand itself.

Services

  • Creative Direction
  • Brand Audit
  • Mood Boarding
  • Mock User Profiles
  • Logo Design
  • Brand Voice
  • Campaign Roadmapping
  • Event Planning
  • Social Media Strategy

Deliverables

  • Creative Brand/Usage Book
  • Website Development
  • Event Signage
  • In Store Signage
  • Marketing Collaterals
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Culture Partners

Shaping the Culture of Success //

Founded in 1989 by authors of the NY Times best-selling books The Oz Principle and Change the Culture, Change the Game, Culture Partners touts 35 years of culture building success. Leveraging their comprehensive suite of IP courses, this global brand offers in-person and online training programs that establish business cultures with greater accountability, sustained behavior changes, and long-term financial results.

IP Course Materials

Culture Partners Marketing team had tasked creative with the strategic production and updating of new and existing course training materials for brand’s IP services, products and supporting collaterals in nine different languages. A unifying design template system was also needed to enable global sales team the ability to curate course blocks on the fly with standard editing software for client deliverables.

Role

  • Strategic Creative Designer
  • Production Designer
  • Infographic Designer
  • Social Media/Print Designer
  • Point Person for vendor relations

Deliverables

  • Multi-Track Course Training Booklets
  • Supplemental Training Flash Cards
  • Social Media Posts
  • Branded Collaterals
  • Editable PowerPoint Design Template
  • E-Books
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Grandma Baker’s

Objective

This new player in the cannasphere was looking to build a brand from their grass-roots operation. A launch and awareness campaign was initiated with a four week trajectory to introduce new product offerings online and at local participating dispensaries.

Services

  • Campaign Roadmapping
  • Collateral Planning
  • Asset Branding + Design
  • Production + Fulfillment
  • Creative Copy

Deliverables

  • Identity Branding
  • Website Development
  • In-Story POP Signage
  • Marketing Collaterals