R•BrandCreative
WestPak wanted to introduce a brand new line of exclusive, geographically based produce across its national markets, focusing on three regions – California, Mexico and Colombia. The offering included new packaging, messaging and promotions.
The California Department of General Services hired state-wide study experts, Mason Tillman & Associates to conduct a business disparity study for minority owned businesses. The program was to be conducted via the engagement of independent business owners via online platforms and in-person events.
Through a traditional 360º marketing strategy, this small but mighty team has produced a staggering 22 new product campaign launches in 2023 alone, while collaborating with active apparel brands, social influencers and sports icons to produce exclusive, limited edition collections available both online and in 6 retail stores across the country.
Purple Carrot doesn’t care what you eat. So long as you eat more plants! A plant-based food delivery service sharing the space with players including Blue Apron, Hello Fresh, Fresh and Easy, it believes in delivering chef curated, health-conscious, delicious meals directly to your door.
Purple Carrots weekly rotating menu offered a series of unique breakfast, snack and dinner options every single week. Contained within each box delivery was a full-color, 24 page booklet stuffed with cooking tips, menus and instructions for weekly offerings as well as additional pre-packaged ‘Plantry’ products from their ever growing plant-based partnerships. Weekly menu’s were offered up to 4 weeks in advance to online subscribers whom were notified from on a constant cadence of E-comms and social media conversations.